This advertising video is based on several mini-stories where the main character has a sore throat. In each character’s case, the sore throat prevents them from freely and clearly expressing themselves, and giving full voice to their emotions – at least until they take Zott.

The project’s graphics originated in a desire to tell the story through some specific characters: a child sledging, a sports fan and an opera singer. Our aim was to show the characters experiencing a crisis, which occurs as they reach an emotional highpoint, and then to demonstrate how they manage to resolve the situation.

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Characters Development

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A decision was taken to design the characters as if we were planning to shoot a full-length animated film about them. It was important that they were not average, faceless characters, but graphically exaggerated, archetypal, vivid figures. Here, we faced the challenge of striking the right balance between an austere, “adult” style and “childlike” cartoon graphics. In the end, flat graphics provided a firm basis for the visual style. The use of textured brushes and a simplified light-and-shade pattern gave the objects and characters a soft, tactile feel and a stylized illusion of volume.

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Backgrounds

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Styleframe

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