This advertising video is based on several mini-stories where the main character has a sore throat. In each character’s case, the sore throat prevents them from freely and clearly expressing themselves, and giving full voice to their emotions – at least until they take Zott.
The project’s graphics originated in a desire to tell the story through some specific characters: a child sledging, a sports fan and an opera singer. Our aim was to show the characters experiencing a crisis, which occurs as they reach an emotional highpoint, and then to demonstrate how they manage to resolve the situation.
Characters Development
A decision was taken to design the characters as if we were planning to shoot a full-length animated film about them. It was important that they were not average, faceless characters, but graphically exaggerated, archetypal, vivid figures. Here, we faced the challenge of striking the right balance between an austere, “adult” style and “childlike” cartoon graphics. In the end, flat graphics provided a firm basis for the visual style. The use of textured brushes and a simplified light-and-shade pattern gave the objects and characters a soft, tactile feel and a stylized illusion of volume.
Backgrounds
Styleframe
This advertising video is based on several mini-stories where the main character has a sore throat. In each character’s case, the sore throat prevents them from freely and clearly expressing themselves, and giving full voice to their emotions – at least until they take Zott.
The project’s graphics originated in a desire to tell the story through some specific characters: a child sledging, a sports fan and an opera singer. Our aim was to show the characters experiencing a crisis, which occurs as they reach an emotional highpoint, and then to demonstrate how they manage to resolve the situation.
Characters Development
A decision was taken to design the characters as if we were planning to shoot a full-length animated film about them. It was important that they were not average, faceless characters, but graphically exaggerated, archetypal, vivid figures. Here, we faced the challenge of striking the right balance between an austere, “adult” style and “childlike” cartoon graphics. In the end, flat graphics provided a firm basis for the visual style. The use of textured brushes and a simplified light-and-shade pattern gave the objects and characters a soft, tactile feel and a stylized illusion of volume.
Backgrounds
Styleframe
“Hi everyone! My name’s Julia Pogoster. I manage over-the-counter medications for Unique Pharmaceutical Laboratories Ltd. We’ve worked with Papaton Studio on three projects. We finished up the Zott project fairly recently. As usual, the project deadlines were extremely tight. There was virtually no time for extensive, lengthy communication. Plenty of creative concepts were proposed, and they were all of such a high caliber that you wanted to dwell on all of them at once. The execution was interesting. The concept was developed and we were happy with the result. It perfectly and succinctly communicates what Zott does and why people need it, without delving into lengthy explanations. I look forward to continuing to work with Papaton.”
Julia Pogoster
Unique Pharmaceutical Laboratories Ltd.
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Sofia Solovyanova
Art Director
Tatiana Agievich
Illustrator
Olga Haletskaya
Animator
Ilya Isaenko
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Mariya Potekhina
Art Director
Tatiana Agievich
Lead Animation Team
Daria Merkulova
Illustrators
Alexander Belyaev, Polina Chadaeva, Dmitry Moiseenko
Animators
Pavel Zarubin, Anar Surataeva
Writer
Nikolai Titov
Sound Design
Dmitrii Nakhimov
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Sofia Solovyanova
Art Director
Tatiana Agievich
Screenwriter
Ivan Evdokimov
Illustrators
Anastasia Ozerova, Oleg Smirnov
Animators
Beibut Zakhin, Nikita Shabalin
Sound designer
Alexander Maslyuk
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Mariya Potekhina
Art Director
Tatiana Agievich
Lead Animation Team
Daria Merkulova
Illustrators
Alexander Belyaev, Polina Chadaeva, Dmitry Moiseenko
Animators
Pavel Zarubin, Anar Surataeva
Writer
Nikolai Titov
Sound Design
Dmitrii Nakhimov
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Sofia Solovyanova
Art Director
Tatiana Agievich
Illustrator
Anastasia Ozerova
Animators
Anna Katyreva, Nikita Shabalin, Alexander Chun, Andrey Chzhan, Valeria Bogdanova
Clean-up & Coloring Artists
Nikita Shabalin, Alexander Chun, Andrey Chzhan, Valeria Bogdanova
Sound Designer
Alexander Maslyuk
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Producer
Sofia Solovyanova
Art Director
Tatiana Agievich
Director
Ekaterina Gornostayeva
Screenwriter
Nikolai Titov
Lead Illustrator
Ekaterina Murysina
Illustrator
Anastasia Ozerova, Ekaterina Borisova, Valeriya Tsimbalenko, Dmitrii Moiseenko, Yulia Dobrohod, Oleg Smirnov, Anatoliy Smirnov, Anna Yashina, Alexandra Chervyakova
Tasya Efremova, Ksenia Sibirko, George Starostin, Vadim Fedulkin, Marat Kodzaev, Anastasia Turaeva, Margarita Shalynina, Anna Perevoschikova, Diana Zagoranskaya, Alena Dudko
Animators
Ilya Isaenko, Beibut Zakhin
Clean-up Artists
Margarita Lamparter, Anna Perevoschikova, Daria Gorodishenina
Colouring Artists
Valeriya Bogdanova, Inga Shafeeva
Compositing
Yaroslav Danilov, Olga Evseenko
Margarita Kalinina
Zott
tv advert
“Hi everyone! My name’s Julia Pogoster. I manage over-the-counter medications for Unique Pharmaceutical Laboratories Ltd. We’ve worked with Papaton Studio on three projects. We finished up the Zott project fairly recently. As usual, the project deadlines were extremely tight. There was virtually no time for extensive, lengthy communication. Plenty of creative concepts were proposed, and they were all of such a high caliber that you wanted to dwell on all of them at once. The execution was interesting. The concept was developed and we were happy with the result. It perfectly and succinctly communicates what Zott does and why people need it, without delving into lengthy explanations. I look forward to continuing to work with Papaton.”
Julia Pogoster
Unique Pharmaceutical Laboratories Ltd.
Zebra Hero Team
Creative Director
Artem Tsaregorodtsev
Creators
Yulia Frolova, Vladimir Vaulin
Head of production
Andrey Paoukov
Producers
Natalia Agapova, Lena Samoilova
Sound designers
Yulia Shirokova, Evgeny Isaev
Music
Alexander Shtefanets, Sergey Mezentsev
PAPATON Team
Creative Producer
Anton Ten
Producer
Nikita Tikhonov
Director/Animator
Igor Komarov
Animator
Yaroslav Kuryanovich
Illustrator
Misha Hamchanovskiy
Music
Serafim Salnikov
PAPATON Team
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Art Director
Igor Komarov
Writer
Anton Klepov
Illustrator
Sonya Filimonova
Animators
Vadim Luks, Yaroslav Kuryanovich, Mac Wojcik
Sound Designer
Alexander Maslyuk
Agency
Departament
Production
Zebra Hero & PAPATON Studio
PAPATON Team
Creative Producer
Anton Ten
Producer
Nikita Tikhonov
Animator
Yaroslav Kuryanovich
Illustrator
Misha Hamchanovskiy
2D Celluloid Team
Producer
Vasiliy Soloviev
Director
Michlail Morskov
Photographer
Danil Salkhov
PAPATON Team
Creative Producer
Anton Ten
Illustrator and Animator
Igor Komarov
PAPATON Team
Creative Producer
Anton Ten
Writer
Yuriy Shlyakhtin
Illustrator and Animator
Igor Komarov
Composer
Yuri Negrebetsky
Sound Designer
Maxim Khrychev
PAPATON Team
Creative Producer
Anton Ten
Illustrator and Animator
Ivan Popov
PAPATON Team
Director & Illustrator
Anton Ten
Animator
Andrew Chaushesku
PAPATON Team
Creative Producer
Anton Ten
Art Director
Maxim Kulemza
Writer
Anton Klepov
Illustrator and Animator
Artur Tolstobrov
Sound Design
Daruma Audio
PAPATON Team
Creative Director
Anton Ten
Producer
Anastasia Perova
Storyboard
Alexander Von Berg
Writer
Georgy Sviridov
Illustrator & Animator
Igor Komarov
Sound Designer
Alexander Maslyuk
PAPATON Team
Creative Director
Anton Ten
Executive Producer
Nikita Tikhonov
Director/Animator
Igor Komarov
Illustrator
Veronika Vieyra
Sound Designer
Alexander Maslyuk
2D Celluloid
Executive Producer
Vasily Soloviev
Director
Oksana Karas
Compositor
Michael Morskov and Neopoleon band
Line Producer
Borislav Gourin
PAPATON Team
Art Director
Maxim Kulemza
Creative Producer
Anton Ten
Illustrator
Ilya Kutoboy
Animators
Alexey Dubnichenko, Pavel Vasin
CG
Nikolay Nesterov
Sound Editor
Alexander Maslyuk
Sound Design
Daruma Audio
PAPATON Team
Creative Producer
Anton Ten
Producer
Nikita Tikhonov
Illustrator
Dmitrij
Animator
Igor Komarov
PAPATON Team
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Illustrator and Animator
Igor Komarov
Sound Designer
Alexander Maslyuk
PAPATON Team
Creative Producer
Anton Ten
Creative Director
Rodion Arsenyev
Illustrator and Animator
Igor Komarov
Sound Designer
Alexander Maslyuk
Client&KidZania Team
Brand Manager
Olga Antonova
Creative Director
Rodion Arsenyev
Industry Partners
Katya Mokina
Design Producer
Olga Konstantinova
PAPATON Team
Creative Producer
Anton Ten
Director/Animator
Igor Komarov
Script
Yuriy Shlyakhtin
Illustrator
Misha Hamchanovskiy
Sound Designer
Alexander Maslyuk
PAPATON Team
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Art Director and Illustrator
Igor Komarov
Animators
Igor Komarov and Alexey Dubnichenko
Sound Designer
Alexander Maslyuk
PAPATON Team
Creative Producer
Anton Ten
Executive Producer
Nikita Tikhonov
Art Director
Igor Komarov
Writer
Anton Klepov
Illustrators
Radik Zagidullin, Misha Hamchanovskiy, Stas and Diana Tikhomirov